- Industry
- AI Hospitality Tech
- Role
- Product Designer
- Year
- 2024
- Industry
- AI Hospitality Tech
- Role
- Product Designer
- Year
- 2024
Upmarket is an AI guest experience platform for hotels, vacation rentals and B&Bs. It was a freelance commission: starting from a pitch deck with only a name and a vision, I designed the brand identity, the design system and the complete guest app in four weeks, as the only designer. The app is now live.
Upmarket had a name, a vision and a pitch deck. Four weeks later, it had a brand and a complete, developer-ready app design.
The starting point
The brief arrived as a PDF pitch deck, together with the user research the team had already conducted. There was no brand and no interface yet.
The scope
In four weeks I delivered the brand identity, starting from the logo, followed by the user flows, the wireframes, the design system and every screen of the app.
The research came with the brief. My work started by turning it into flows for both guests and hosts.
Two sets of needs
Guests want easy access to information and services, from check-in and check-out to digital keys, amenities and local tips. Hosts want to deliver exceptional service with leaner operations and less manual work. Every flow had to serve both.
Reducing friction
I mapped the journey from onboarding to the four main sections: home and services, bookings, inbox and account. Access works through a magic link, so guests can get in without a password and without downloading an app.
A design system built for a white-label product, and a complete screen library.
The system
A white-label app needs a solid, adaptable foundation: a clear type scale, color scales checked for contrast, and a component library covering every interaction.
Every state
The app was designed end to end, including edge cases: booking with date, time and guest selection, payment, confirmation with a QR code, changes and cancellations, host chat, alert messages and success states.
A complete handover with full specifications. The app was built from it and is now live.
The handover
I delivered the design system, all the user flows and detailed specifications for every screen, giving the development team everything needed to build the app.
The result
Upmarket has launched and the guest app is live. The brand identity created for this project, from the logo to the app icon, is presented as a separate case study.
