AboutWorks

Mirko Zeppieri

Available for hire

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The Phorma campaign on a billboard mounted on a blue-lit building facade: we help you with anything, no matter what — a photo studio invaded by space, with Saturn floating between the softboxes and meteors crashing through the floor

Industry
Photography
Role
Photographer & Retoucher
Year
2015

Phorma was a photographic cultural association in Rome that ran photography and retouching courses and took on freelance work; I was one of its partners. The brief was to show what a photo studio and post-production make possible. I developed the concept, art-directed the campaign and handled the light setup and retouching. Every element was shot by our team, except the 3D: I photographed the studio, rebuilt it in Cinema 4D to have full freedom over camera and light, and modeled the planets and their lighting, then brought everything together in post-production. Explosions, dust and fire were hand-painted in Photoshop. The campaign ran on billboards.

The Saturn billboard seen from below on the blue louvred facade, with the campaign line and the PHO.RMA photographic studio logo in the cornerCampaign statement — we help photographers get what they want: everything you can imagine is possible, and Phorma photographic studio can help anyone realise their projects. Section title: SaturnSaturn, the finished image — the ringed planet suspended in the middle of the studio inside a cloud of dust and asteroids, one photographer shooting crouched by the door while his assistant falls backwards with a laptop, a meteor burning across the floor and another exploding against a stoolSaturn, four details — the crouching photographer against the drifting rocks, the rings passing behind the softbox, the assistant sliding on the floor with the laptop as a comet flies past, and the burning impact on the overturned stoolSaturn, making of — three frames of the real shoot in a bright room, with the crew on a white sofa and black panels for the background, and three frames of the composite growing: the bare planet, then the studio, then dust, asteroids and fireThe Saturn image with the campaign line and the PHO.RMA logo, in the wide advertising formatSection title: MoonThe Moon billboard on the blue louvred facade, with the campaign line and the studio logoThe Moon, the finished image — the full moon hanging in the studio wrapped in a ring of vapour, one photographer flying horizontally in mid-air holding his camera while a colleague grabs his ankle, a fire extinguisher spinning loose across the floor beside the laptop and the trolleyThe Moon, four details — the flying photographer held by the ankle, the cratered surface behind its vapour ring, the colleague leaning back against his weight, and the fire extinguisher spraying as it fliesMoon, making of — three frames of the real shoot with the crew balancing over a sofa and being pulled by a wooden pole, and three frames of the composite: the plain sphere, then the moon in the studio, then the vapour, the crew and the flying objectsThe Moon image with the campaign line and the PHO.RMA logo, in the wide advertising format

Other projects

All projects
Kruder - Winter 2015Fenisia - Band identitySilkKruder - Winter 2014Soft Light