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Mirko Zeppieri

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Kruder winter 2014 — a bearded model in a top hat, tweed coat and jeans walking past a small illuminated cottage at dusk, in drifting mist

Industry
Fashion, Apparel
Role
Editing & Retoucher
Year
2014

Kruder is an Italian menswear brand known for urban tailoring, with boutiques across Italy. For the winter 2014 collection, the brand and the agency set the clothes among vintage objects and in a misty forest. As with the winter 2015 campaign, I didn't take the photos: I handled the light setup on set and the post-production, which here carried much more weight. Beyond skin and cleanup, some images needed more complex compositing, because they were made for billboards and advertising as well as for the lookbook. I also photographed the stores, where the campaign was on display and the lookbook was available to customers.

Grey suit and striped tie, the model leaning on a vintage film camera on a tripod with film reels, in a weathered concrete roomCharcoal suit standing beside a carved wooden rocking horse in the concrete roomGrey cardigan over a wave-print tee, holding a pocket watch, surrounded by antique clocks and barometersGrey suit with a striped tie and a red boutonniere, beside a stack of vintage suitcases and hat boxesThree-piece tweed suit with a waistcoat and watch chain, beside a tall stack of antique booksBlack blazer over a printed tee, seated on a stool beside a brass horn gramophone and scattered vinyl recordsDark blazer over a denim shirt and jeans, sheets of paper flying around him beside an old typewriter on a plinthA wooden artist's mannequin in a top hat with black gloves at its feet, beside a seated wolfdog, in the concrete roomGrey jacket and scarf, the model walking through a sunlit misty forestThe model leaping in mid-air through the forest as four wolfdogs run beneath himTwo wolfdogs in a misty forest clearing, one lying down and one sittingAn empty forest path with a black top hat floating in the air above a pair of laced bootsThe printed Kruder Winter '14 lookbook, forest cover, stacked copies on a tableClose-up of the lookbook cover — Kruder, Winter '14 — over a forest pathThe Kruder store interior — suits and knitwear on grey concrete walls, branded pillarsThe Kruder shop window with mannequins and vintage suitcases, blurred passers-by and a fifty-per-cent sale signThe Kruder storefront in a shopping mall, lit windows with mannequins and the Kruder signTitle and credits — Kruder, winter collection 2014

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