AboutWorks

Mirko Zeppieri

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Kruder winter 2015 — a model in a grey suit, white shirt and burgundy tie wearing a black firefighter helmet marked 85, cradling a tabby kitten in a gloved hand against a scuffed brown studio wall

Industry
Photography
Role
Editing & Retoucher
Year
2015

Kruder is an Italian menswear brand known for urban tailoring, pairing classic Italian cuts with a contemporary edge, with boutiques across Italy. For the winter 2015 collection, the brand and the creative team cast the model in a series of everyday professions, under the agency's art direction. I didn't take the photos: I was on set to handle the light setup and make sure every frame would work in post-production. Then came the retouching: skin, cleanup of flaws, composited backgrounds and, above all, consistency across the whole series. The images ran in the printed lookbook, on social media, on the e-commerce site and in the stores.

The model in a dark wool overcoat over a leather biker jacket and grey knit, hands raised to the collar with a signet ring, against the grey concrete wallTitle and credits — Kruder, winter collection 2015: photography, editing and retouch, creative direction, model, make-up and hair, video and productionFull-length shot — grey suit with burgundy tie and firefighter helmet, black gloves and heavy fire boots, holding the kitten, on the worn wooden floor of the studioFull-length shot — the model as a postman: flat cap, chunky double-breasted knit cardigan, canvas satchel full of letters, leaning on an old bicycleFull-length shot — the model as a chef: white toque and chef's jacket under a grey quilted down jacket, jeans and black plimsolls, holding a large raw fish by the tailBlack and white — the model in a belted trench coat with a shoulder bag, standing side-on along a wall of industrial glass-brick windowsThe model in a burgundy suit and patterned shirt with a silk pocket square, holding a vintage twin-lens Yashica camera at chest heightBlack and white — the model in a leather bomber over a floral shirt, leaning against a window frame with a cigarette, the garden out of focus behindThe printed lookbook — the magazine open on the firefighter and postman shots, resting on a second copy with the Kruder logo embossed on the brown cover

Other projects

All projects
Fenisia - Band identitySilkKruder - Winter 2014Soft LightPhorma - Photo Studio